AMERICAN EAGLE OUTFITTERS

Inspiration and Concept — Solo Project

Web Design

  • Designed website look and assets for initial launch of Tailgate under American Eagle Outfitters

  • Worked closely with photographer to select the photography for website

  • Edited all photography for website

  • Worked directly with American Eagle web team editing and exporting graphics and photos for quick turnover

  • Designed, managed, and delegated workflow of graphic apparel production for 20+ schools: the initial launch of Tailgate under American Eagle

    • Edited and managed final design CADs

    • Worked directly with apparel design and production team

    • Concept and designed collegiate graphics; helped manage team of designers

Todd Snyder Store Opening, Madison Square Park, New York, NY

  • Designed graphics and hand-illustrations for events, press, and store design

  • Retouched promotion photography

  • Designed initial press booklet


TARGET LOCAL PRIDE by todd snyder

Research and Concept — Solo Project

  • Spearheaded Target’s entire campaign “Local Pride by Todd Snyder” as advised by Todd

  • Traveled to San Francisco, Los Angeles, Chicago, Washington DC, Boston, and San Diego for initial design research and license inquiries with local businesses

  • Obtained licensing agreements for each city seen later on in-store apparel and products

Graphic Design and Production

  • Worked directly with Target merchant and buyers to finalize each city’s collection for both apparel and third-party product

  • Designed and did production for graphics on products like baseballs, hats, koozies, and pennants

  • Delegated streamlined work to graphics team based on Target approvals and sales

*It was this concept that American Eagle was inspired by later for their local vibe in college stores.
See above.

CITY GYM

Concept and Graphic Design

  • Worked directly with Todd on pop-up shop’s store design, logo design, signage, and graphic t-shirt assortments

Production

  • Worked with and ordered third-party products/provided artwork for production

  • Did production for graphics on all apparel: t-shirts, pants, sweatshirts, and hats

TODD SNYDER + CHAMPION

Concept and Graphic Design

  • Researched and collected vintage inspiration for team

  • Created mood boards

  • Designed vintage-inspired graphics for apparel

  • Designed the initial presentations that were pitched to owner of Champion

  • Designed initial pitch presentation book and graphics for Champion Women’s

  • Edited photography for web and E-commerce

TODD SNYDER

Graphic Design

  • Designed graphics for the high-end brand’s apparel, press, presentations, and fashion show invitations

    • t-shirts seen on the runway at New York Fashion Week s/s 2015: GQ article

    • Todd Snyder x Nick Wooster t-shirt with hand-drawn hang tag design, seen on Hypebeat

    • More artistic graphics seen elsewhere

    • Production artwork for Todd Snyder x Richard Haines collection

    • Edited photography for web and E-commerce, such as suiting


GAP

Creative Lead and Graphic Design

  • Consistently met with Gap Creative Director and team to present seasonal graphic concepts — designed both the graphics and pitch books

  • Designed and produced a number of both licensed and non-licensed private label graphics for apparel, seen online and in stores globally

ANN TAYLOR LOFT

Creative Lead/Graphic Design

  • Did market research, collected mood imagery, created mock-ups and presentations

  • Regularly met with Loft team to review inspiration and present seasonal graphic concepts

  • Designed and produced a number of both licensed and non-licensed private label graphics for apparel, seen online and in stores globally


OLD NAVY

Creative Lead/Graphic Design

  • Did market research, collected mood imagery, created mock-ups and presentations

  • Regularly met with Creative Director to review inspiration and present seasonal graphic concepts

  • Designed and produced a number of both licensed and non-licensed private label graphics for apparel, seen online and in stores globally


DELIA’S

Creative Lead/Graphic Design

  • Did market research, collected mood imagery, created mock-ups and presentations

  • Regularly met with Delia’s team to review inspiration and present seasonal graphic concepts

  • Designed and produced a number of both licensed and non-licensed private label graphics for apparel, seen online and in stores globally

 

TRAU & LOEVNER

2017 - Present

TRAU & LOEVNER AND TEE-LUV

Graphic Design

  • Collect inspiration and design graphics for licensed and non-licensed apparel seen at stores such as Target

  • Set-up production artwork

PARTS + LABOR—coming soon!

Brand Concept and Design

  • Ownership of brand’s visual direction

  • Logo and identity design

  • Design and set-up production artwork for all branding assets such as hang tag and back neck label

UNIVERSITY OF MINNESOTA

2017 - Present

APLUS

Brand Identity and Graphic Design

  • Ownership of brand’s visual direction

  • Logo, identity, and full website design

  • Infographics and layout design for print-ready 20-page booklet

  • Management of social media campaigns

M Extension

Graphic Design

  • Infographic design for U of M’s Community and Cooperative extensions promoting self-efficacy to youth

TOURSLEEPER

2015 - Present

toursleeper

Brand Concept, Design, Marketing

  • Ownership of brand’s visual direction

  • Logo design

  • Website design

  • Work directly with CEO and Programmer developing TourSleeper’s brand identity and UI to bring in new users and continue growing its niche community


MISC. PROJECTS

Current & Ongoing

BRIGHT SHINY THINGS

Graphic Design


URBAN PLAYGROUND CHAMBER ORCHESTRA

Brand and Website Design

  • Website design

  • Logo design

  • Photo editing and asset design


susty clothing

Art Director, Web Design, Graphic Design, Marketing

  • Founder and all-things-designer of environmental apparel brand


antidote apothecary

Branding and Graphic Design

  • Website design

  • Product photography and edits for E-Commerce

  • Store front consultant and interior design in Brooklyn, NY

  • Visual branding consultant


project

Graphic Design

  • Graphic design for NY and Vegas tradeshow promotions each year


LIQUID SKY

Branding and Graphic Design

  • Logo and label design for CBD products


MENTAL HEALTH LEAGUE

Concept and Graphic Design

  • Concept design for up and coming apparel brand


chromatic

Graphic Design