The Park
Alongside Creative Director and team at real estate branding agency, The Seventh Art, I concepted names and branding for multi-use building spaces in Manhattan and New Jersey. Specifically, I spearheaded the brand strategy, visual identity, logo design, web/ux design, interior art direction and color palette for a co-working complex in Berkeley Heights, NJ. Did this for both The Park and its sub-branded co-working membership Round Table Studios. Directed a crew and styled lifestyle photoshoot to create asset library for marketing material.
